Six Billion Shoppers

Zusatztext A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth! growth! and success. Informationen zum Autor Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze , an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He is the author of Alibaba's World. He lives in Shanghai, China. Klappentext An insightful, practical guide to e-commerce in emerging markets - and how to profit from their explosive boom. Zusammenfassung An insightful, practical guide to e-commerce in emerging markets – and how to profit from their explosive boom. Inhaltsverzeichnis Introduction - 1: A Shopping Mall in Every Pocket Chapter - 1: How the West Was Won Chapter - 2: The Rise of E-Commerce in China Chapter - 3: The Great Mall of China Chapter - 4: India - The Next Mega-Market Chapter - 5: India's E-Commerce Golden Era Finally Arrives Chapter - 6: Southeast Asia Chapter - 7: Latin America Chapter - 8: Africa - The Final Frontier Chapter - 9: Six Billion Shoppers

Dettagli sul prodotto

• Autori: Porter Erisman, Erisman Porter
• Editore: Macmillan
• Lingue: Inglese
• Raccomandazione d'eta': 18 anni
• Formato: Tascabile
• Pubblicazione: 20.09.2018
• EAN: 9781509874774
• ISBN: 978-1-5098-7477-4
• Pagine: 241
• Dimensioni: 130 mm x 197 mm x 16 mm
• Serie: 182 POCHE; 182 POCHE
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Entrepreneurship, International business, E-commerce: business aspects, business strategy, Online finance and investing, Development economics and emerging economies, Business Communication / General, Entrepreneurship / Start-ups, Global South / Developing countries