Handbook of the Economics of Marketing

Informationen zum Autor Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School and a Faculty Research Fellow at the National Bureau of Economic Research. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant. Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics.

Dettagli sul prodotto

• Con la collaborazione di: Jean-Pierre Dube (Editore), Peter E. Rossi (Editore)
• Editore: ELSEVIER SCIENCE BV
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 30.09.2019
• EAN: 9780444637598
• ISBN: 978-0-444-63759-8
• Pagine: 632
• Serie: Handbooks in Economics; Handbooks in Economics
• Categorie: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; Economics, BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Strategic Planning, SOCIAL SCIENCE / Demography, BUSINESS & ECONOMICS / Economics / Theory, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Econometrics, BUSINESS & ECONOMICS / International / Marketing, Labour / income economics, Economic theory & philosophy, Behavioural economics, Organizational theory & behaviour, business strategy, Population & demography, Population and Demography, Econometrics, Organizational theory and behaviour, economic forecasting, Economic theory and philosophy, BUSINESS & ECONOMICS / Labor / General, Econometrics and economic statistics