Time-Aware Conversion Prediction for E-Commerce

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Dettagli sul prodotto

• Autori: Wendi Ji, Xiaoling Wang, Xiaoling Wang & Aoying Zhou Wendi Ji, Aoying Zhou
• Editore: World Scientific
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.03.2018
• EAN: 9789813224704
• ISBN: 978-981-3224-70-4
• Pagine: 152
• Dimensioni: 157 mm x 235 mm x 13 mm
• Peso: 381 g
• Serie: East China Normal University S
• Categorie: Guide e manuali; Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Informatica; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing