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Informationen zum Autor Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food. Klappentext Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating - and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust. Inhaltsverzeichnis Foreword - Rich BaginPrefaceAcknowledgementsIntroductionCHAPTER 1Social Media Matters to Schools·Our "constantly connected" worldo"The U.S. Digital Consumer Report," February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.o"2016 Nielsen Social Media Report," January 1, 2017 http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html·Bring the Digital World Into the Classroom·Communicate With Parents and Patrons·Harness the Social Share·Engage With Parents·Support Your Employees·Protect Your ReputationCHAPTER 2Why Are We Afraid?·Angry People Will Make Us Look Bad·We Need Filters to Protect Us·Ugly HeadlinesCHAPTER 3Getting Started·Articulate Your VisionoWhere Do You Want To Go?oWhat Are Your Opportunities?oWhat Are Your Challenges or Barriers?·Grow Your Group·Test the WatersCHAPTER 4Policy: Expectations and Consequences·Writing Your Policy·Bullying and Social Media·Handbook Guidelines for Employees·Getting Your Board on BoardCHAPTER 5Procedures: Organize the Chaos·Information Sharing FormoMake It Short, Simple, and PainlessoEmbed Key Policies and GuidelinesoCreate Value for the Employee·Direct Support·Social Media Champions·Comments and ResponsesCHAPTER 6Professional Development: Educate and Empower·Starting Out Right·The Digital Tattoo·Ongoing SupportoTraining New TeachersoAnnual Reminders to All EmployeesoOccasional InserviceoInformal Discussion GroupsoSocial Media Champions·Student Privacy·Monitoring Accounts·Recognize to Encourage·Expand the PLNCHAPTER 7Social Media Best Practices·Writing Your Post·What's a Hashtag?·Make Sure Your Message Gets ThroughoGive Your Followers What They WantoUse Photos and VideooLink to ContentoMonitor TrendsoFacebook AlgorithmsoTwitteroInstagramoYouTube·Live Video·Paying for Posts·Measuring Your Work·Leaders on Social Media·Be Strategic About Your Use·Facebook BasicsCHAPTER 8Teaching and Learning·Real-World Relevance·Hashtags to Extend the Classroom·Digital Citizenship·Parents as Empowered PartnersCHAPTER 9Communicating to Families and Other Stakeholders·Tune into Station WII-FM·What Works - and Wins·Build a Platform for Communication·Grow a Community·Let Your Fans Post·Community Guidelines·Tell Your Story·Broadcast LiveCHAPTER 10When Social Media Isn't Easy: Nasty Comments and Crisis Events·Ugly CommentsoMonitor the Conversation ThreadoProvide a Simple, Unemotional ResponseoPrivately Contact the CommenteroSolve Problems, but Don't Debate·Nasty Posts on Other Pages·Stand Up for Employees·Share Bad News·Use the Power of SocialoIt's FastoFans Are PassionateoPeople Want to Share·Be PreparedCONCLUSIONABOUT THE AUTHOR...
