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Excerpt from Business Research and Statistics
This book is intended for all those who shape policies, make markets, direct affairs or study investments in busi ness, and also for those analytical executives, statisticians and researchers who assist such men to arrive at correct solutions to their problems. It is further intended to give a more practical and creative outlook to those who aim to make a profession of business research and statistics.
As the author see it, there are two defects in the pres ent situation in business research which he hopes this book will help overcome. First, is the attitude of the average business executive, which has not yet fully grasped the profit and economy of making full and con stant use of research and statistics, even in minor matters of business. Second, is the attitude of the average re search worker or statistician, which is often too narrow and circumscribed and uncreative. It is sometimes a mere hack statistical outlook, unacquainted with practical business aim and necessity; sometimes too academic and inelastic in application, failing to realize that business research and statistics must aggressively serve live busi ness ends and not be a mere musty alcove where records are kept. It must virtually be the chief executive's prin cipal advisor; the eyes and ears of the business, - even a part of its brains.
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