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Info autore
Norman Hart
MSc FCAM FIPR FCIM is currently Managing Director of Norman Hart Associates, a marketing and training consultancy based in Tunbridge Wells, UK, where he specialises in marketing communications. He has been a publicity manager with AEI, a publisher with Morgan-Grampian, and a marketing manager with Unilever. He is the author of numerous books including Industrial Marketing Communications, Strategic Public Relations, and The Marketing Dictionary. He is a visiting Fellow of both Bradford and Leeds Universities, a Course Director at the College of the Chartered Institute of Marketing, and currently teaches the PR elective on the Hull Business School MBA. Mr Hart is Chairman of the International Public Relations Foundations.
Part 2 has been adapted The Company Audit Guide published by Cambridge Strategy Publications Ltd.
Part 3 has been developed by Cambridge Strategy Publications Ltd.
Riassunto
Public Relations throughout the world is beginning to be recognised as a new and independent management function and its role in service organisations is proving to be even more necessary in the absence of tangible products.
The Public Relations Audit provides you with an evaluation checklist which can be used to measure the impact of every message you send to customers, shareholders and the public. It shows you how to:
- carry out an internal image audit and a consultancy audit
- choose a consultancy
- assess your staffs skills and competencies
- select the media and establish good media relations
- carry out a public relations evaluation.
