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The Bullseye Principle is your complete guide to the award-winning, three-step process to influencing others through engaging and persuasive communication. This acclaimed methodology uses the same techniques that professional actors have utilized for centuries to appear confident, credible and compelling to their audiences. Now, in this step-by-step guide to The Pinnacle Method(TM), you can get what you want by becoming an intention-based communicator.
Way too often, we make unconscious assumptions about how our audience perceives us when we communicate. By not paying attention to such critical conveyors as voice, message, and body language, the point of our communication often falls short or is lost all together. The intuitive methodology inside gives you a robust toolset of performer-based secrets to use in a psychologically grounded approach to influencing your audience's behavior in meetings, during presentations or while interviewing for a job. David Lewis and G. Riley Mills are two innovators who have brilliantly combined proficiencies in acting and corporate management to create an empowering system of communication that is the heart of their internationally-recognized firm Pinnacle Performance Company. This timely follow-up to their widely-popular
The Pin Drop Principle fully updates the real-world examples of how this unique methodology is used by leading organizations across the globe to inspire behavior change by influencing emotion. Determine what you need from your audience and deliver the message that'll get it for you with
The Bullseye Principle. For more information, please visit
www.pinper.com. "This book has a wealth of practical advice and practices for people who want to make an impact through being authentic and effective communicators."
--Patrick Boyle, Chief Learning Officer, Underwriters Laboratories "Lewis and Mills' understanding of communication and its influence on human relations is masterful.
The Bullseye Principle is a MUST for anyone tasked with leading...and a must not-miss for everyone else!"
--Gernot Schulz, internationally acclaimed conductor, and former conductor for the Berlin Philharmonic Orchestra
Sommario
Introduction 1
Hit Your Mark 11
Utilizing Intention to Maximize Message Impact 2 Define Your Personal Brand 35
Establishing and Projecting Executive Presence 3 Land the Job 59
Strategic Interviewing Techniques to Get You Hired 4 Communicate Like a Leader 83
Influencing Emotion through Style, and Delivery 5 Inspire and Motivate Others 105
Engaging Workers and Leading a Team through Change 6 Build Relationships 129
Making Connections, Establishing Trust and Earning Respect 7 Create a Memorable Narrative 155
Leveraging the Power of Storytelling in Business 8 Handle Difficult Conversations 179
Providing Feedback, Managing Emotions, and Speaking in the Moment 9 Run Killer Meetings 203
Facilitating Like a Pro to Get Results 10 Make the Sale 225
Being Assertive, Influencing Others, and Preparing to Engage Notes 245
Glossary of Terms 269
Acknowledgments 275
About the Authors 279
Index 283
Info autore
David Lewis is Senior Lecturer, Director of Education, Department of Politics, University of Exeter.
