Caste, Entrepreneurship and the Illusions of Tradition - Branding the Potters of Kolkata

Informationen zum Autor Geir Heierstad Klappentext This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks. Inhaltsverzeichnis List of Figures; Acknowledgements; Transliteration and Terminology; Prologue: The Durga Puja Business; 1. On Kumars, Modernity, Caste and Commodification; 2. The Civilized Potters and Their Neighbourhood; 3. Birth of Tradition, Coming of Modernity; 4. Ancestral Homes - East versus West; 5. Turmoil and Economics; 6. Accumulated Value: Education and Caste as Assets; 7. Commodification of Caste; References; Index.

Dettagli sul prodotto

• Autori: Geir Heierstad, Heierstad Geir
• Editore: Anthem Press
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 02.01.2017
• EAN: 9781783085163
• ISBN: 978-1-78308-516-3
• Pagine: 236
• Serie: Diversity and Plurality in Sou; Diversity and Plurality in South Asia; Diversity and Plurality in South Asia
• Categorie: Scienze sociali, diritto, economia > Scienze sociali, tematiche generali; Scienze umane, arte, musica > Religione / teologia > Altre religioni; SOCIAL SCIENCE / Regional Studies, SOCIAL SCIENCE / Anthropology / Cultural & Social, India, Social & cultural anthropology, ethnography, RELIGION / Hinduism / Rituals & Practice, Social and cultural anthropology, Regional / International studies, Social classes, Hindu life and practice