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HANDBOOK OF WEB SURVEYS
The updated, must-have guide for creating and implementing web surveys
Revised and thoroughly updated, the second edition of Handbook of Web Surveys offers a practical and comprehensive guide for creating and conducting effective web surveys. The authors noted experts on the topic, include a review the Blaise system (which has been around for 30 years) and provide information on the most recent developments and techniques in the field. The book illustrates the steps needed to develop effective web surveys and explains how the survey process should be carried out. It also examines the aspects of sampling and presents a number of sampling designs.
The book includes ideas for overcoming possible errors in measurement and nonresponse. The authors also compare the various methods of data collection (face-to-face, telephone, mail, and mobile surveys) and discuss their advantages and disadvantages. Critical information for designing questionnaires for mobile devices is also provided. Filled with real-world examples, Handbook of Web Surveys discuss the key concepts, methods, and techniques of effective web surveys. This important book:
* Contains the most recent sampling designs and estimation procedures
* Offers ideas for overcoming errors in web surveys
* Includes information on mixed mode surveys
* Explores the concept of response probabilities
* Reviews all aspects of web panels
Written for researchers in government, business, economics, and social scientists, the second edition of Handbook of Web Surveys provides an introduction to web surveys and the various methods and techniques.
Sommario
Preface xi
1 The Road To Web Surveys 1
1.1 Introduction 1
1.2 Theory 2
1.2.1 The Everlasting Demand for Statistical Information 2
1.2.2 Traditional Data Collection 8
1.2.3 The Era of Computer-Assisted Interviewing 11
1.2.4 The Conquest of the Web 13
1.2.5 Web Surveys and Other Sources 23
1.2.6 Historic Summary 28
1.2.7 Present-Day Challenges and Opportunities 28
1.2.8 Conclusions from Modern-Day Challenges 30
1.2.9 Thriving in the Modern-Day Survey World 30
1.3 Application 31
1.3.1 Blaise 31
1.4 Summary 39
Key Terms 41
Exercises 42
References 44
2 About Web Surveys 47
2.1 Introduction 47
2.2 Theory 50
2.2.1 Typical Survey Situations 51
2.2.2 Why Online Data Collection? 56
2.2.3 Areas of Application 60
2.2.4 Trends in Web Surveys 62
2.3 Application 64
2.4 Summary 68
Key Terms 68
Exercises 69
References 71
3 A Framework For Steps and Errors In Web Surveys 73
3.1 Introduction 73
3.2 Theory 75
3.3 Application 88
3.4 Summary 89
Key Terms 90
Exercises 90
References 91
4 Sampling For Web Surveys 93
4.1 Introduction 93
4.2 Theory 95
4.2.1 Target Population 95
4.2.2 Sampling Frames 98
4.2.3 Basic Concepts of Sampling 103
4.2.4 Simple Random Sampling 106
4.2.5 Determining the Sample Size 109
4.2.6 Some Other Sampling Designs 112
4.2.7 Estimation Procedures 118
4.3 Application 123
4.4 Summary 128
Key Terms 129
Exercises 130
References 131
5 Errors In Web Surveys 133
5.1 Introduction 133
5.2 Theory 142
5.2.1 Measurement Errors 142
5.2.2 Nonresponse 164
5.3 Application 174
5.3.1 The Safety Monitor 174
5.3.2 Measurement Errors 175
5.3.3 Nonresponse 177
5.4 Summary 179
Key Terms 180
Exercises 182
References 185
6 Web Surveys and Other Modes of Data Collection 189
6.1 Introduction 189
6.1.1 Modes of Data Collection 189
6.1.2 The Choice of the Modes of Data Collection 190
6.2 Theory 194
6.2.1 Face-to-Face Surveys 194
6.2.2 Telephone Surveys 200
6.2.3 Mail Surveys 206
6.2.4 Web Surveys 211
6.2.5 Mobile Web Surveys 215
6.3 Application 222
6.4 Summary 230
Key Terms 231
Exercises 233
References 235
7 Designing A Web Survey Questionnaire 237
7.1 Introduction 237
7.2 Theory 240
7.2.1 The Road Map Toward a Web Questionnaire 240
7.2.2 The Language of Questions 249
7.2.3 Basic Concepts of Visualization 252
7.2.4 Answers Types (Response Format) 258
7.2.5 Web Questionnaires and Paradata 271
7.2.6 Trends in Web Questionnaire Design and Visualization 278
7.3 Application 281
7.4 Summary 282
Key Terms 283
Exercises 284
References 286
8 Adaptive and Responsive Design 291
8.1 Introduction 291
8.2 Theory 294
8.2.1 Terminology 294
8.2.2 Quality and Cost Functions 298
8.2.3 Strategy Allocation and Optimization 301
8.3 Application 309
8.4 Summary 316<
Info autore
SILVIA BIFFIGNANDI is a professor at the Center for Statistics and Analysis of Sample Surveys, University of Bergamo, Bergamo, Italy.
JELKE BETHLEHEM is affiliated with Statistics Netherlands, a Division of Methodology and Quality, The Netherlands.
Riassunto
HANDBOOK OF WEB SURVEYS
The updated, must-have guide for creating and implementing web surveys
Revised and thoroughly updated, the second edition of Handbook of Web Surveys offers a practical and comprehensive guide for creating and conducting effective web surveys. The authors noted experts on the topic, include a review the Blaise system (which has been around for 30 years) and provide information on the most recent developments and techniques in the field. The book illustrates the steps needed to develop effective web surveys and explains how the survey process should be carried out. It also examines the aspects of sampling and presents a number of sampling designs.
The book includes ideas for overcoming possible errors in measurement and nonresponse. The authors also compare the various methods of data collection (face-to-face, telephone, mail, and mobile surveys) and discuss their advantages and disadvantages. Critical information for designing questionnaires for mobile devices is also provided. Filled with real-world examples, Handbook of Web Surveys discuss the key concepts, methods, and techniques of effective web surveys. This important book:
* Contains the most recent sampling designs and estimation procedures
* Offers ideas for overcoming errors in web surveys
* Includes information on mixed mode surveys
* Explores the concept of response probabilities
* Reviews all aspects of web panels
Written for researchers in government, business, economics, and social scientists, the second edition of Handbook of Web Surveys provides an introduction to web surveys and the various methods and techniques.
