Social Media for Creative Libraries

Sommario

1. An introduction to social media 2. Authority checking 3. Guiding tools 4.Current awareness and selective dissemination of information resources 5. Presentation tools 6. Teaching and training 7. Communication 8. Marketing and promotion – the groundwork 9. Marketing and promotion – the practicalities 10. Creating a social media policy Appendix: Social media disasters.

Info autore

Phil Bradley is a renowned information specialist, internet consultant and conference speaker who specializes in internet search and social media. In the 24 years he has been working with the internet he has worked with search engine companies, corporate businesses, charities, universities, schools, librarians and government departments to improve and enhance their internet experiences. Phil also blogs about search and social media and is very active on platforms such as Twitter, Facebook and Pinterest. He also writes a column in CILIP Update magazine, and previous titles with Facet Publishing include Expert Internet Searching, 4th edition. Phil was President of The Chartered Institute of Information Professionals (CILIP) for 2012-13.

Riassunto

This book takes a practical look at the activities that librarians undertake to see how they can be better achieved – more quickly, more efficiently and with more impact – using social media tools.

Dettagli sul prodotto

• Autori: Phil Bradley, Bradley Phil, PHIL BRADLEY
• Editore: Taylor and Francis
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 29.09.2017
• EAN: 9781783302956
• ISBN: 978-1-78330-295-6
• Pagine: 256
• Dimensioni: 171 mm x 238 mm x 15 mm
• Peso: 191 g
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Commercio librario, biblioteconomia; COMPUTERS / Internet / General, Social media / social networking, Information technology: general issues, Library, Archive & Information Management, Online marketing / Social media marketing, IT, Internet and electronic resources in libraries, IT, Internet & electronic resources in libraries