Co-Creation, Innovation and New Service Development - The Case of Videogames Industry

Informationen zum Autor Jedrzej Czarnota is a Research Analyst at Trilateral Research Ltd.! UK. Zusammenfassung This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management. Inhaltsverzeichnis 1.Introduction2. Beyond State-of-the-Art in Co-Creation3. Observing the Videogames Industry4.Managerial Insights for Creative Services5. Key Findings

Dettagli sul prodotto

• Autori: Jedrzej Czarnota, Jedrzej (Trilateral Research Ltd Czarnota, Jedrzej (Trilateral Research Ltd UK) Czarnota
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.01.2018
• EAN: 9781138636590
• ISBN: 978-1-138-63659-0
• Pagine: 228
• Serie: Routledge Interpretive Marketing Research; Routledge Interpretive Marketing Research
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; Business & Economics / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Information Management, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Development / Business Development, Research & development management, Media, Information & Communication Industries, Research and development management