Arts Marketing

Informationen zum Autor Finola Kerrigan Klappentext Focuses on a variety of sectors within the arts! and addresses the way in which marketing principles are applied within these! outlining both the similarities and the differences that occur. Relating policy to practice! this text aims to demonstrate the effective means of marketing in specific areas of the arts. Zusammenfassung Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts. Inhaltsverzeichnis Bibliographical notes; Introduction; The marketing of popular music; Marketing in the film industry; The marketing of theatre; The marketing of opera; Marketing and jazz; The theory and practice of visual arts marketing; Museum marketing: understanding different types of audiences; Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective; Key issues in arts marketing; References; Index.

Sommario

Bibliographical notes; Introduction; The marketing of popular music; Marketing in the film industry; The marketing of theatre; The marketing of opera; Marketing and jazz; The theory and practice of visual arts marketing; Museum marketing: understanding different types of audiences; Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective; Key issues in arts marketing; References; Index.

Riassunto

Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.

Dettagli sul prodotto

• Autori: Peter Fraser, Peter (Senior Lecturer at the University of Hertfordshire Fraser, Finola Kerrigan, Finola Fraser Kerrigan, Kerrigan Finola, Mustafa Ozbilgin, Ozbilgin Mustafa
• Con la collaborazione di: Peter Fraser (Editore), Finola Kerrigan (Editore), Mustafa Özbilgin (Editore)
• Editore: ELSEVIER SCIENCE BV
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 11.05.2004
• EAN: 9780750659680
• ISBN: 978-0-7506-5968-0
• Pagine: 234
• Categorie: Guide e manuali > Diritto, professione, finanze; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Scienze umane, arte, musica > Arte > Tematiche generali, enciclopedie; Marketing, Kunsthandel, Kunst, allgemein, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management