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Zusatztext Great enthusiasm from the author and subject specialists combines with a rich analysis of trend research! process and realization for menswear. This is a must-have text for anyone studying trends for menswear with significant information that would also support learning in trend development for all fashion and textile subjects. Informationen zum Autor Aki Choklat is the Chair of Fashion Accessories Design at the College for Creative Studies in Detroit, Michigan. Aki has worked with several trend companies, such as London-based Trendstop, and lectured all over the world on trends and their relationship with the consumer. He has been a consultant for numerous top-tier, international fashion labels, in addition to directing his own menswear label. Klappentext Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, ArvencoDavid Edgar, one of the founding partners of Bureaux Design Associates (BDA)Michael Fisher, Creative Director - Menswear, Fashion SnoopsJaana Jätyri, founder of TrendstopVolker Ketteniss, Head of Menswear, WGSNSandy MacLennan, founder of East Central StudiosEmber Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of MunichGeraldine Wharry, founder of Trend AtelierAnalyses and explores the factors that make menswear the most interesting, dynamic and fast-moving sector of today's fashion industry. Zusammenfassung Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men’s fashion. With designer and educator Aki Choklat you’ll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you’ll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, ArvencoDavid Edgar, one of the founding partners of Bureaux Design Associates (BDA)Michael Fisher, Creative Director – Menswear, Fashion SnoopsJaana Jätyri, founder of TrendstopVolker Ketteniss, Head of Menswear, WGSNSandy MacLennan, founder of East Central StudiosEmber Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of MunichGeraldine Wharry, founder of Trend Atelier Inhaltsverzeichnis 1. Society, Menswear and Trends 2. Defining Trend Thinking and Concepts 3. Menswear Retail and Trends 4. Trend Details for Business 5. How to Research Trends 6. Application of Trend Data 7. Trends and the Industry Conclusion Bibliography ...
