Routledge Companion to Consumer Behavior

This collection promises to be a contemporary classic. With contributions from leading scholars, including Russell Belk, Kevin Keller, and Sidney Levy, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.

Sommario

Part I: Introduction
Preface

1. A History of the Study of Consumer Behavior Sidney J. Levy


2. Climate, Culture, and Consumption: Connecting the Dots Jagdish N. Sheth
Part II: Well-Being


3. Materialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. Shrum


4. The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. Böttger
Part III: Perception


5. Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre Chandon


6. Implications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda Hadi
Part IV: Learning & Memory


7. The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao Tao


8. The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth Cowley
Part V: Self/Gender


9. The Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. Hogg


10. Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel Steinfield
Part VI: Motivation/Values/Personality


11. Social Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. Kahle


12. The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh Ramanathan
Part VII: Decision Making


13. Pricing in the Digital Age: Implications for Consumer Behavior Russell S. Winer


14. The Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. Solomon
Part VIII: Attitudes & Branding


15. How Consumers’ Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan Fournier


16. Brand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu
Part IX: Language


17. The Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. Shrum


18. On the Search for the Perfect Brand Name Sascha Topolinski
Part X: Buying/Retailing/Services/Disposal


19. How Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. Beitelspacher


20. Using Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. Kahn
Part XI: Family


21. Power and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. Cross


22. Conducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria Zawadzka
Part XII: Groups/Social Media


23. Social Media Ashlee Humphreys


24. Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel Steinfield
Part XIII: Subcultures


25. Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muñiz, Jr.


26. Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muñiz Jr., Marie Taillard
Part XIV: Social Class/Power


27. The Hidden Hand of Social Class Paul Henry & Marylouise Caldwell


28. Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do Ronald Paul Hill
Part XV: Culture


29. Multiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran


30. The Case for Exploring Cultural Rituals as Consumption Contexts Cele C. Otnes
Part XVI: Applied Consumer Behavior


31. Consumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert Wirth


32. Emerging Trends for Consumer Behavior Practitioners Jim Multari

Info autore

Michael R. Solomon is Professor of Marketing at Saint Joseph’s University, USA.
Tina M. Lowrey is Professor of Marketing at HEC Paris, France.

Riassunto

This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.

Testo aggiuntivo

"Featuring leading scholars in the field, this book surveys the breadth of consumer behavior research while providing sufficient depth for readers to appreciate both the existing knowledge and knowledge gaps in the domains it covers. It is a must-have reference for anyone wishing to perform research in consumer behavior."
David Gal, University of Illinois at Chicago, USA

"In this new edited volume on consumer behavior, Solomon and Lowrey bring together a broad range of contributions that address many relevant topics in contemporary consumer research. The book not only reports on a broad range of topics, but also provides insights from many of the different scientific disciplines involved in consumer studies, making it a showcase of the multidisciplinary nature of the field."

Arnout Fischer, Wageningen University, the Netherlands
"Bringing together world-class researchers from diversified fields, this book provides a grand tour of the fast-changing area of consumer behavior. It’s up-to-date, easy-to-read, and comprehensive. A must-have for all researchers, graduate students, and practitioners who want to keep up with the research development in this area!"

Yuwei Jiang, The Hong Kong Polytechnic University, China
"This volume is an excellent companion to the study of consumer behavior. It covers the basic components, such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers."
Russell Belk, York University, Canada

Dettagli sul prodotto

• Autori: Michael R. (Saint Joseph''''s University Solomon, Michael R. Lowrey Solomon
• Con la collaborazione di: Tina M. Lowrey (Editore), Lowrey Tina M. (Editore), Michael R. Solomon (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.12.2017
• EAN: 9781138695160
• ISBN: 978-1-138-69516-0
• Pagine: 536
• Serie: Routledge Companions in Business, Management and Accounting; Routledge Companions in Business, Management and Accounting; Routledge Companions in Business, Management and Marketing; Routledge Companions in Marketing, Advertising and Communication
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Market research, BUSINESS & ECONOMICS / Marketing / Research