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Informationen zum Autor Erik Bär (Author) Erik Bär and Stan Boshouwers studied Cognitive Artificial Intelligence at Utrecht University in The Netherlands. In 1991, they founded Tinker Imagineers, now one of the leading experience design agencies in Europe. Stan Boshouwers (Author) Erik Bär and Stan Boshouwers studied Cognitive Artificial Intelligence at Utrecht University in The Netherlands. In 1991, they founded Tinker Imagineers, now one of the leading experience design agencies in Europe. Klappentext The Art of Wonder not only gives a thorough analysisof the psychological foundations of ExperienceDesign (XD) and its rise into cultural and commercialrealms - it also provides practical tips to build engagingworlds for your audiences. Loaded with thelight-hearted history of the authors' own XD-firm,one gets more than a feeling for this way of work.From museums to theme parks and from A-brandsto governments, XD is paramount in today's creativeindustry. Imagination is becoming the ultimatecanvas for connecting people to brands, stories,and places. It will be of interest to all students andprofessionals active in experience design, includingtheir bosses and clients. Since the book containsa first-person account of discovering what XD is,it will function as a companion for designers andsenior managers alike, since a growing segment oftoday's bigger organisations launches experientialmarketing initiatives, posing new questions to theirMarketing & Communication departments Vorwort This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future. Zusammenfassung This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future. Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength. This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. 'Worlds of Wonder' is an invitation to anyone involved in this inspiring field. ...
