The Global Cigarette - Origins and Evolution of British American Tobacco, 1880-1945

The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archival materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyzes the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.

Info autore

Howard Cox is Principal Lecturer at the Business School, Professor of International Business History, Worcester Business School, University of Worcester Previous positions have included Visiting Fellow at the Centre for International Business History, University of Reading, and Visiting Lecturer at Zhongshan University, Guangzhou, China.

Riassunto

In the 1880s, tobacco industries were revolutionized by mechanized production. This study charts how these innovations led to the formation in 1902 of the British American Tobacco Co. Using archive material and company records, this book covers BAT's evolution and growth until World War II.

Testo aggiuntivo

Authoritative account... many interesting details... some splendid photographs

Dettagli sul prodotto

• Autori: Howard Cox, Cox Howard
• Editore: Oxford Academic
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 16.03.2000
• EAN: 9780198292210
• ISBN: 978-0-19-829221-0
• Dimensioni: 163 mm x 242 mm x 28 mm
• Peso: 989 g
• Illustrazioni: 51 black and white plates, 3 figures, 44 tables, 2 maps
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; Scienze umane, arte, musica > Storia > Storia della cultura; USA, Industrien und Branchenstudien, History: specific events & topics, Internationale Wirtschaft, HISTORY / General, BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / International / Economics, BUSINESS & ECONOMICS / Economic History, 20th Century, Business / Economics / Finance, BUSINESS & ECONOMICS / Industries / Manufacturing, 20th century, c 1900 to c 1999, United Kingdom, Great Britain, United States of America, USA, History: specific events and topics, Tobacco industry, Manufacturing industries