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When Carter Bryant began work on what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Orly Lobel reveals the colourful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits MGA against Mattel, shows how an idea turns into a product and explores the two different versions of womanhood represented by Barbie and her rival. Lobel's story is a thought-provoking contribution to the debate over creativity and intellectual property as American workers may now be asked to sign contracts granting their employers the rights to and income from their ideas.

Info autore

Orly Lobel is the Don Weckstein Professor of Law at the University of San Diego and received her doctoral and law degrees from Harvard University. When a child, she starred in her psychologist mother’s studies on playing with Barbies. The award-winning author of Talent Wants to Be Free, she lives in La Jolla, California.

Riassunto

The question of whether our ideas are our own or our employer’s set off the greatest toy war of our time.

Dettagli sul prodotto

• Autori: Orly Lobel, Orly (University of San Diego) Lobel, Lobel Orly
• Editore: Norton and Co Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 30.11.2017
• EAN: 9780393254075
• ISBN: 978-0-393-25407-5
• Categorie: Guide e manuali > Hobby, casa > Collezionismo, cataloghi per collezionisti; Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; Scienze umane, arte, musica > Arte > Tematiche generali, enciclopedie; BUSINESS & ECONOMICS / Corporate & Business History, LAW / Intellectual Property / General, ANTIQUES & COLLECTIBLES / Dolls, Art treatments & subjects, History of specific companies / corporate history, intellectual property law