Social Media Management - Persuasion in Networked Culture

Info autore

Ben Shields is the former Director of Social Media Marketing at ESPN, where he worked in the social space from 2009-2014. He is currently a Lecturer in Managerial Communication at the MIT Sloan School of Management, where he teaches Communication for Leaders and Advanced Leadership Communication.

Dettagli sul prodotto

• Autori: Ben Shields, Ben Ryan Shields
• Editore: Oxford University Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.03.2017
• EAN: 9780190296339
• ISBN: 978-0-19-029633-9
• Pagine: 304
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / E-Commerce / General, Social networking, Social media / social networking, E-commerce: business aspects, Sales & marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Social Media, Online marketing / Social media marketing