Ulteriori informazioni
Although best known for experimental methods, social psychology has a strong tradition of measurement. This volume highlights this tradition by introducing readers to measurement strategies that drive social psychological research and theory.
Sommario
Measurement in Social Psychology
1 From Principles to Measurement: Theory-Based Tips on Writing Better Questions 1
Hart Blanton and James Jaccard
2 Implicit Measures: Procedures, Use, and Interpretation
Bertram Gawronski and Adam Hahn
3 Elicitation Research
William A. Fisher, Jeffrey D. Fisher, and Katrina Aberizk
4 Psychobiological Measurement
Peggy M. Zoccola
5 It’s About Time: Event-Related Brain Potentials and the Temporal Parameters of Mental Events
Meredith P. Levsen, Hannah I. Volpert-Esmond, and Bruce D. Bartholow
6 Using Daily Diary Methods to Inform and Enrich Social Psychological Research
Marcella H. Boynton and Ross E. O’Hara
7 Textual Analysis
Cindy K. Chung and James W. Pennebaker
8 Data to Die For: Archival Research
Brett W. Pelham
9 Geocoding: Using Space to Enhance Social Psychological Research
Natasza Marrouch and Blair T. Johnson
10 Social Media Harvesting
Man-pui Sally Chan, Alex Morales, Mohsen Farhadloo, Ryan Joseph Palmer, and Dolores Albarracín
Info autore
Hart Blanton is Professor of Communication at Texas A&M University. He conducts research in the areas of social influence, health communication, and research methodology.
Jessica M. LaCroix is Research Assistant Professor at the Uniformed Services University of the Health Sciences and specializes in health psychology, research methodology, and military suicide prevention.
Gregory D. Webster is Associate Professor of Social Psychology at University of Florida Research Foundation with graduate degrees from the College of William & Mary and the University of Colorado.
Riassunto
Although best known for experimental methods, social psychology has a strong tradition of measurement. This volume highlights this tradition by introducing readers to measurement strategies that drive social psychological research and theory.
Testo aggiuntivo
"Social psychology has a strong tradition of measurement. This edited volume highlights this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development." — Journal of Consumer Policy
