Rural Tourism and Enterprise - Management, Marketing and Sustainability

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject:

- Examines key issues affecting rural enterprise and tourism
- Explores the breadth of rural enterprise management and marketing across both developed and developing economies
- Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
- Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers

Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Riassunto

Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

Dettagli sul prodotto

• Autori: Ade Oriade
• Con la collaborazione di: Ade Oriade (Editore), Ade (University of Wolverhampton Oriade (Editore), Dr Peter (Department Head Robinson (Editore), Peter Robinson (Editore)
• Editore: CABI Publishing
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.04.2017
• EAN: 9781780647500
• ISBN: 978-1-78064-750-0
• Pagine: 284
• Dimensioni: 191 mm x 246 mm x 20 mm
• Peso: 766 g
• Serie: CABI Tourism Texts; CABI Tourism Texts
• Categorie: Scienze naturali, medicina, informatica, tecnica > Tecnica > Tecnica edile e ambientale; Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche