Ulteriori informazioni
A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage
The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization's strategy.
Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.
Sommario
Chapter 1 Winning MovesPART 1 EXTERNAL AND INTERNAL ANALYSISChapter 2 External AnalysisChapter 3 Internal AnalysisPART 2 MAKING MOVESChapter 4 Positioning, Tactics, and TimingChapter 5 Corporate-Level Strategy and DiversificationChapter 6 GlobalizationChapter 7 Innovation and EntrepreneurshipPART THREE IMPLEMENTATION AND REINVENTIONChapter 8 ImplementationChapter 9 Continuous Reinvention
Info autore
Currently the Edson Spence Chair of Strategic Management at the University of Minnesota, Carlson School of Management. He has been on the faculty at Minnesota since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. He is the author or co-author of 10 other books. His PH.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota's faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington.
