Corporate Communication - A Guide to Theory and Practice 5th Revised Edition

Riassunto

The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.

Dettagli sul prodotto

• Autori: Joep P Cornelissen, Joep P. Cornelissen
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 28.02.2017
• EAN: 9781473953703
• ISBN: 978-1-4739-5370-3
• Pagine: 336
• Dimensioni: 170 mm x 242 mm x 18 mm
• Categorie: Libri scolastici > Didattica > Formazione professionale; Öffentlichkeitsarbeit, Businesskommunikation und -präsentation, PR, Unternehmenskommunikation, Public Relations, BUSINESS & ECONOMICS / Public Relations, Kommunikation (Unternehmen), Englische Bücher / Wirtschaft, Business