Ulteriori informazioni
Informationen zum Autor Daniel Hellström and Annika Olsson with contributions from Fredrik Nilsson , Department of Design Sciences, Lund University, Sweden. Klappentext Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development.Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects.This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design. Zusammenfassung Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. Inhaltsverzeichnis Preface iii ACKNOWLEDGEMENTS viii PART I FUNDAMENTALS OF PACKAGING DESIGN 21 1. Introduction to packaging 25 1.1 Multiple functions of packaging 26 1.2 Packaging legislations and regulations 31 1.2.1 Administrative legislation and regulations 33 1.2.2 Legislation and regulations for protecting the public 33 1.2.3 Legislation and regulations for protecting designs 34 1.2.4 Legislation and regulations for protecting the environment 34 1.3 Packaging Terminology 36 1.4 Packaging as a system 38 1.5 Packaging goes beyond a single discipline 40 1.6 Going multidisciplinary - Packaging Logistics 42 References 46 2. Sustainable development and packaging 49 2.1 Sustainable development goals 50 2.2 Three pillars of sustainable development 53 2.2.1 People 54 2.2.2 Planet 54 2.2.3 Profit 55 2.3 Looking back at the role of packaging 56 2.4 Misconceptions of packaging 59 2.4.1 Overpackaged or underpackaged? 60 2.4.2 Wasteful or useful? 62 2.4.3 How about the R's in waste hierarchies? 64 2.5 Packaging contributions to sustainable development 66 2.5.1 The reasons for packaging 67 2.5.2 Adding value for people, profit and planet 68 2.6 Packaging contributions to sustainable development for supply chains 70 2.6.1 The research on sustainable supply chains 70 2.6.2 The packaging impact in retail supply chains 72 References 74 3. Designing packaging 79 3.1 The complexity of packaging design 80 3.1.1 Layer one - packaging functions 81 3.1.2 Layer two - the packaging system 81 3.1.3 Layer three - functions and departments within organizations 82 3.1.4 Layer four - between organizations 82 3.1.5 Layer five - end consumers 83 3.1.6 Layer six - distribution channels 84 3.1.7 Layer seven - extending or closing the loop in cir...
