Discourse of Youtube - Multimodal Text in a Global Context

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse.

Sommario

1 Introduction
2 Multimodality
3 YouTube and new media discourse
4 Designing the YouTube website
5 Designing YouTube pages
6 Producing YouTube texts
7 YouTube in a global context
8 Conclusion

Info autore

Philip Benson is Professor in the Department of Linguistics and Modern Languages and the City University of Hong Kong and Director of the Centre for Popular Culture and the Humanities.

Riassunto

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse.

Dettagli sul prodotto

• Autori: Phil Benson, Phil (Hong Kong Institute of Education) Benson, Philip Benson, Benson Phil
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 09.11.2016
• EAN: 9781138182424
• ISBN: 978-1-138-18242-4
• Pagine: 140
• Serie: Routledge Studies in Multimodality; Routledge Studies in Multimodality; Routledge Studies in Multimoda
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; Scienze umane, arte, musica > Scienze linguistiche e letterarie > Linguistica generale e comparata; Media Studies, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / General, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Semantics, discourse analysis, stylistics