Beyond Good Company - Next Generation Corporate Citizenship

Zusatztext '...a practical look at how today's corporations can be a force for good in the world! without sacrificing the bottom line. If you are interested in the world you are going to live in! in the future! this is a book to give you hope.' - Business Executive Informationen zum Autor BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA. STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA. Klappentext The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship! and uses real! behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy. Zusammenfassung The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship! and uses real! behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy. Inhaltsverzeichnis Introduction Next Generation Corporate Citizenship PART I: A MOVEMENT AFOOT Business and Society: A View from the Top From Good to 'Best of the Good' New Rules for Business Success Stages of Corporate Citizenship PART II: REPURPOSING THE ENTERPRISE Defining What Matters Taking an Integrated, Strategic Approach Leading Next Generation Companies Engaging Employees as Citizens PART III: PUTTING CITIZENSHIP TO WORK Integrating Citizenship into the Business Taking Citizenship to Market Co-Creating Value for Business and Society Courageous Leadership: Can Business Step Up?

Dettagli sul prodotto

• Autori: Googins, B Googins, B. Googins, Bradley K. Googins, Bradley K. Mirvis Googins, Mirvis, P Mirvis, P. Mirvis, Philip H. Mirvis, S Rochlin, S. Rochlin, Steven A. Rochlin
• Editore: Palgrave UK
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 28.01.2008
• EAN: 9781349540105
• ISBN: 978-1-349-54010-5
• Pagine: 288
• Categorie: Scienze sociali, diritto, economia > Economia > Management; B, Planning, Leadership, Human Resource Management, Organization, Verhaltensökonomie, Business Strategy/Leadership, Behavioral Economics, Business ethics & social responsibility, Behavioural economics, business strategy, Business Ethics, Personnel & human resources management, Personnel Management, Experimental Economics, Management science, Business Strategy and Leadership, Behavioral/Experimental Economics, Palgrave Business & Management Collection