Navigation Design and Seo for Content-Intensive Websites - A Guide for an Efficient Digital Communication

Informationen zum Autor Mario Pérez-Montoro holds a PhD in Philosophy and Education from the University of Barcelona (Spain) and a Master in Information Management and Systems from the Polytechnic University of Catalonia (Spain). He studied at the Istituto di Discipline della Comunicazione at the Università di Bologna (Italy) and has been a Visiting Scholar at the Center for the Study of Language and Information (CSLI) at Stanford University (California, USA) and at the School of Information at UC Berkeley (California, USA). He is a Professor in the Department of Information Science at the University of Barcelona (Spain). His work has focused on information architecture and visualization. Lluís Codina holds a PhD in Information Science from Autonomous University of Barcelona. He is a Professor at the Universitat Pompeu Fabra in Barcelona. He teaches in the School of Communication at Journalism and Communication Studies and the Master's Degree in Social Communication (MUCS) Department of Communication. He is the coordinator of the Digital Documentation and Interactive Communication Group of the Pompeu Fabra University. His research work is focused in digital and interactive information systems.

Sommario

1. Content-Intensive Sites
Part One. Navigation Experience Design
2. The Basis of Navigation
3. Designing User Experience
4. Prototyping for Navigation
Part Two. Findability and Search Experience Optimization
5. The Essentials of Search Engine Optimization
6. SEO for Content-Intensive Sites
7. Mobile Web and SEO

Dettagli sul prodotto

• Autori: Lluis Codina, Lluís Codina, Mario Perez-Montoro, Mario Codina Perez-Montoro, Mario Pérez-Montoro
• Editore: ELSEVIER SCIENCE BV
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.09.2016
• EAN: 9780081006764
• ISBN: 978-0-08-100676-4
• Pagine: 178
• Categorie: Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Informatica; Scienze sociali, diritto, economia > Media, comunicazione > Commercio librario, biblioteconomia; Media Studies, SOCIAL SCIENCE / Media Studies, COMPUTERS / Logic Design, COMPUTERS / System Administration / Storage & Retrieval, Information Retrieval, Archiving, preservation & digitisation, Computer architecture & logic design, COMPUTERS / Computer Architecture, Computer architecture and logic design, Archiving, preservation and digitization