Branded Women in U.s. Television - When People Become Corporations

Informationen zum Autor By Peter Bjelskou Klappentext This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments. Zusammenfassung This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives! Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments. Inhaltsverzeichnis Part I Chapter 1: Introduction Chapter 2: From Midcentury Housewives to Martha Stewart: Women and Products as a Staple in U.S. Television Chapter 3: Zeitgeist and Camp at Bravo TV Part II Chapter 4: The Entrepreneurial Housewife: Jill Zarin and Alex McCord's Branded Versions of the Domestic Goddess Chapter 5: The Curious Presence of the Upper Class in Reality TV: Countess LuAnn de Lesseps and Sonja Tremont Morgan Chapter 6: Embodying Neoliberalism: Bethenny Frankel's Skinnygirl Empire Conclusion

Dettagli sul prodotto

• Autori: Peter Bjelskou, Bjelskou Peter
• Editore: Lexington Books
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.07.2016
• EAN: 9781498507387
• ISBN: 978-1-4985-0738-7
• Pagine: 146
• Serie: Critical Studies in Television; Critical Studies in Television
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; Scienze umane, arte, musica > Arte > Fotografia, cinematografia, video, TV; USA, Television, PERFORMING ARTS / Television / General, SOCIAL SCIENCE / Women's Studies, SOCIAL SCIENCE / Media Studies, United States of America, USA, Gender studies: women, Gender studies: women and girls, TV & society, Media studies: TV and society