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Informationen zum Autor By Peter Bjelskou Klappentext This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments. Zusammenfassung This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives! Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments. Inhaltsverzeichnis Part IChapter 1: IntroductionChapter 2: From Midcentury Housewives to Martha Stewart: Women and Products as a Staple in U.S. TelevisionChapter 3: Zeitgeist and Camp at Bravo TV Part IIChapter 4: The Entrepreneurial Housewife: Jill Zarin and Alex McCord's Branded Versions of the Domestic GoddessChapter 5: The Curious Presence of the Upper Class in Reality TV: Countess LuAnn de Lesseps and Sonja Tremont Morgan Chapter 6: Embodying Neoliberalism: Bethenny Frankel's Skinnygirl EmpireConclusion
