Low-Cost Airline: Ryanair vs Easyjet - Business & Financial Analysis for the FY 2010-2012

"The airline sector is in flux like never before and the old categories of 'legacy' vs. ''low cost' are becoming increasingly blurred. The concept of customer loyalty to a brand is becoming obsolete as the service now being offered by low cost and legacy carriers is more or less the same. Price has become the key factor for customers when it comes to choosing a short haul flight." James Stamp Partner at KPMG's and Global Aviation Team.

Info autore

Bilal Faruqui is an Affiliate of the Association of Chartered Certified Accountants (ACCA) & BSc.(Hons) in Applied Accounting from Oxford Brookes University.

Dettagli sul prodotto

• Autori: Bilal Faruqui
• Editore: LAP Lambert Academic Publishing
• Lingue: Inglese, Tedesco
• Formato: Tascabile
• Pubblicazione: 31.05.2016
• EAN: 9783659870705
• ISBN: 978-3-659-87070-5
• Pagine: 84
• Dimensioni: 150 mm x 220 mm x 5 mm
• Peso: 144 g
• Categoria: Guide e manuali > Veicoli, aerei , imbarcazioni, viaggi aerospaziali