Martketing - The Heart and Brain of Branding

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.

Info autore

Javier Sanchez Lamelas was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.

Riassunto

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.

Dettagli sul prodotto

• Autori: Javier Sanchez Lamelas, Sanchez Lamelas Javier
• Editore: Durnell
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.09.2016
• EAN: 9781910649862
• ISBN: 978-1-910649-86-2
• Dimensioni: 203 mm x 203 mm x 18 mm
• Peso: 318 g
• Categorie: Guide e manuali > Diritto, professione, finanze; Scienze sociali, diritto, economia > Diritto > Diritto commerciale, diritto economico; BUSINESS & ECONOMICS / Marketing / General, LAW / Arbitration, Negotiation, Mediation, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Advertising, marketing and sponsorship law, Advertising, Marketing & Sponsorship Law