Eisenhower - The Public Relations President

Informationen zum Autor Pam Parry is chair of the Mass Media Department at Southeast Missouri State University. Klappentext Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president. Zusammenfassung Dwight D. Eisenhower is this nation’s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president. Inhaltsverzeichnis Chapter 1: IntroductionChapter 2: Public Opinion Wins WarsChapter 3: Pennsylvania Avenue Meets Madison AvenueChapter 4: The Presidential News Conference Chapter 5: A New Kind of Press SecretaryChapter 6: Breaking the Glass CeilingChapter 7: The Selling of AmericaChapter 8: Conclusion

Dettagli sul prodotto

• Autori: Pam Parry, Parry Pam
• Con la collaborazione di: Eisenhower Mary Jean (Prefazione)
• Editore: Lexington Books
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.05.2016
• EAN: 9781498505888
• ISBN: 978-1-4985-0588-8
• Pagine: 204
• Categorie: Saggistica > Storia > Biografie, autobiografie; Scienze sociali, diritto, economia > Scienze politiche > Scienze politiche e cittadinanza attiva; USA, Media Studies, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / American Government / Executive Branch, POLITICAL SCIENCE / American Government / Legislative Branch, POLITICAL SCIENCE / American Government / National, United States of America, USA, Constitution: government & the state, Central / national / federal government, Central government, Constitution: government and the state