Aesthetic Communication

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

Sommario

Organizational Aesthetics The Organizational Image The Organization's Rhetoric Organizational Narratives Organizational Design Organizational Advertising Organizational Architecture

Info autore

OLE THYSSEN is Professor of Philosophy at Copenhagen Business school, Denmark, and an author and co-author of more than 30 books on psychoanalysis, Marxism, system theory, ethics and aesthetics, among them Business Ethics and Organizational Values, (Palgrave Macmillan 2009). He has a lifelong honorary grant from the Danish state.

Riassunto

This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.

Dettagli sul prodotto

• Autori: O Thyssen, O. Thyssen
• Editore: Springer Palgrave Macmillan
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.01.2010
• EAN: 9781349319176
• ISBN: 978-1-349-31917-6
• Pagine: 351
• Dimensioni: 140 mm x 19 mm x 216 mm
• Peso: 463 g
• Illustrazioni: XIII, 351 p.
• Categorie: Scienze sociali, diritto, economia > Economia; Marketing, Management, B, Planning, Organization, Market research, Public Relations, Behavioral Economics, Corporate Communication, Behavioural economics, Organizational theory & behaviour, Market Research/Competitive Intelligence, Corporate Communication/Public Relations, Sales & marketing, Experimental Economics, Management science, Behavioral/Experimental Economics, Palgrave Business & Management Collection, Market Research and Competitive Intelligence