Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce

The 2002 Supplement (ISBN 0471-390313) includes: New chapters on such topics as Patent Strategies in the Era of the Internet, Parallel Imports into and within the European Union, and Copyright and E-Commerce.Updates to International Laws and Developments on Security Interests in Intangible Assets that have taken place in Australia, Canada, France, Hong Kong, and Korea.This supplement updates the 2 Volume set, Simensky/Intellectual Property in the Global Marketplace Second Edition (ISBN 0471-351059).

Riassunto

The cost and difficulty of introducing new products to the consumer markets leads companies to take better advantage of existing intellectual property. What makes this difficult is that they must do this on a global level. This text aims to help companies gain an advantage in the global market.

Dettagli sul prodotto

• Autori: Lanning G Bryer, Lanning G. Bryer, Bryer Lanning G., M Simensky, Melvin Simensky, Simensky Melvin, Neil J Wilcof, Neil J. Wilcof, Neil J Wilkof, Neil J. Wilkof
• Editore: Wiley
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 02.09.1999
• EAN: 9780471351085
• ISBN: 978-0-471-35108-5
• Pagine: 620
• Dimensioni: 185 mm x 259 mm x 41 mm
• Peso: 1270 g
• Serie: Intellectual Property Series; Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics; Intellectual Property in the Global Marketplace
• Categorie: Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Strategic Planning, LAW / Intellectual Property / General, International business, business strategy, intellectual property law