Living Up to the Ads - Gender Fictions of the 1920s

"A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style."--Rachel Bowlby, author of "Shopping with Freud"

Sommario

Acknowledgments ix

Introduction 1

Chapter 1 Doubled Truth: Uplift and the Bottom Line 22

Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and The Man Nobody Knows 46

Chapter 3 "Complex Little Femmes": Adwomen and the Female Consumer 80

Chapter 4 "Lending an Air of Importance": Vehicles at Work 105

Chapter 5 In the Tutu or out the Window: Zelda Fitzgerald aand the Possibility of Escape 142

Epilogue 186

Notes 191

Bibliography 227

Index 243

Info autore

Simone Weil Davis

Riassunto

Exploring interactions between novels and advertising in the construction of subjectivity in the early part of the 20th-century, this book will appeal to students and scholars of advertising, American and cultural studies, women's studies, and early-20th-century American history.

Dettagli sul prodotto

• Autori: Davis, Simone Weil Davis, Simone Weildavis
• Editore: Duke University Press
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 16.03.2000
• EAN: 9780822324119
• ISBN: 978-0-8223-2411-9
• Pagine: 264
• Peso: 721 g
• Illustrazioni: 14 b&w photographs
• Serie: New Americanists; New Americanists
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Scienze umane, arte, musica > Storia > Storia dei paesi e delle regioni