Convergence - Integrating Media, Information & Communication

The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.

Sommario

Introduction
Existing Telephone, Cable TV, and Wireless Technologies
Residential Telephone and Information Services
Entertainment and Information Television
Technological Convergence
Convergence of Voice/Video/Data Information
Management
The Market
Advertising and Shopping
Competition
Communication Policy
Multinational Full Service Networks - Jospeh D Straubhaar and Joonho Do
Impacts of Integrated Broadband Networks

Riassunto

`In my estimation the authors have indeed succeeded to produce one of the most systematic overviews on convergence.... This makes the book not only a useful source information for professionals (business, policy academics and so on), but also an excellent textbook' - European Journal of Communication

Dettagli sul prodotto

• Autori: Thomas F. Baldwin, D . Stevens McVoy, D. Stevens McVoy, Charles W. Steinfield, Charles William Steinfield, Steinfield Charles W.
• Editore: O'Reilly
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.05.1996
• EAN: 9780803959057
• ISBN: 978-0-8039-5905-7
• Pagine: 448
• Peso: 740 g
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, New Media & Communication Technology