The Future of Marketing - Practical Strategies for Marketers in the Post-Internet Age. Forew. by Don Peppers and Martha Rogers

Everything you thought you knew about marketing doesn't work anymore. But then neither does most of the stuff you've heard about the web. What works? This does.

Info autore

Professor Cor Molenaar is a leading authority on the use of the internet and information technology in marketing. He is Professor of e-Marketing at Erasmus University in Rotterdam. Cor is also director of the strategic consultancy eXQuo and has consulted at a senior level for Philips and KLM amongst others.

Riassunto

Everything you thought you knew about marketing doesn't work anymore.  But then neither does most of the stuff you've heard about the web.  What works?  This does.

Dettagli sul prodotto

• Autori: Cor Molenaar, Cor N. Molenaar
• Editore: Financial Times
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.01.2001
• EAN: 9780273654971
• ISBN: 978-0-273-65497-1
• Pagine: 272
• Dimensioni: 164 mm x 241 mm x 28 mm
• Peso: 644 g
• Illustrazioni: w. num. figs.
• Serie: Financial Times Series; Financial Times Series
• Categoria: Scienze sociali, diritto, economia > Economia > Economia aziendale