International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view.

This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business.

The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences.

Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.

Dettagli sul prodotto

• Autori: Christina Kuttnig
• Editore: Grin Verlag
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.11.2015
• EAN: 9783668077256
• ISBN: 978-3-668-07725-6
• Pagine: 176
• Dimensioni: 148 mm x 210 mm x 11 mm
• Peso: 264 g
• Serie: Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V115996; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V115996
• Categorie: Narrativa > Antologie miste; Scienze umane, arte, musica > Scienze linguistiche e letterarie > Letteratura / linguistica inglese; Scienze umane, arte, musica > Scienze linguistiche e letterarie > Linguistica generale e comparata