Fr. 37.80

Design to Grow

Inglese · Tascabile

Spedizione di solito entro 2 a 3 settimane (il titolo viene stampato sull'ordine)

Descrizione

Ulteriori informazioni

Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with. In Design to Grow , Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level. Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs. 'A handy blueprint for how any company can use design to stay ahead of the competition' The Times 'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO

Dettagli sul prodotto

Autori David Butler, Linda Tischler, Tischler Linda
Editore Penguin Books Uk
 
Lingue Inglese
Formato Tascabile
Pubblicazione 03.03.2016
 
EAN 9780241198384
ISBN 978-0-241-19838-4
Pagine 256
Dimensioni 129 mm x 198 mm x 16 mm
Serie Portfolio
Categorie Scienze sociali, diritto, economia > Economia > Management

International business, Business studies: general, business strategy, History of specific companies / corporate history

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