Fr. 199.20

Marketing and Outreach for the Academic Library - New Approaches and Initiatives

Inglese · Copertina rigida

Spedizione di solito entro 2 a 3 settimane (il titolo viene stampato sull'ordine)

Descrizione

Ulteriori informazioni

Informationen zum Autor Edited by Bradford Lee Eden Klappentext Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Inhaltsverzeichnis IntroductionChapter 1 Making social media worth it: planning and implementation for a small institution Kaela Casey, Laura WordenChapter 2 Library spaces: inspiration and collaboration Susan Van AlstyneChapter 3 Events and extravaganzas at Cunningham Memorial Library Karen EvansChapter 4 Librarians as event coordinators: building partnerships and engagement through user-centered programs Joe ClarkChapter 5 Digital engagement in delivering library services: a case study from the State Library of New South Wales Kathryn Barwick, Mylee JosephChapter 6 From idea to Instagram: how an academic library marketing committee created a character for the YouTube generation Joyce Garczynski, Laksamee Putnam, Lisa WoznickiChapter 7 Promoting digital library services through workshops Tracy C. Bergstrom, Alexander PapsonChapter 8 It's the end of the world as we know it... or is it? Looking beyond the new librarianship paradigm Rebecca Parker, Dana McKayChapter 9 Embedded Librarians: Case Studies from Loyola University New Orleans Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia WilleyChapter 10 Democratizing Digital: The Highway 89 Digital Collection and the Promise of Inclusive Online Collaboration Brad Cole, Clint Pumphrey, Liz WoolcottIndexAbout the Editor and Contributors

Dettagli sul prodotto

Autori Eden, Bradford Lee Eden
Con la collaborazione di Bradford Lee Eden (Editore)
Editore Rowman and Littlefield
 
Lingue Inglese
Formato Copertina rigida
Pubblicazione 31.07.2016
 
EAN 9781442262539
ISBN 978-1-4422-6253-9
Pagine 164
Serie Creating the 21st-Century Acad
Creating the 21st-Century Academic Library
Creating the 21st-Century Acad
Categoria Scienze sociali, diritto, economia > Media, comunicazione > Commercio librario, biblioteconomia

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