The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. 
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.  

Sommario

Introduction: Essential Strategy Know-How and Nothing More.- Strategy and Strategic Management: A First Basic Under-standing.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.- Summary: It's Your Turn!

Info autore

Prof. Philip Kotler lehrt an der Kellogg School of Management, Chicago. Er gilt als renommierter Experte im Bereich Marketing weltweit.

Dr. Nils Bickhoff promovierte bei Prof. Dr. Karl-Werner Hansmann am Institut für Industriebetriebslehre und Organisation der Universität Hamburg. Er ist als Unternehmensberater bei Roland Berger & Partner in Hamburg tätig.

Riassunto

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. 
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.  

Dettagli sul prodotto

• Autori: Rolan Berger, Roland Berger, Nils Bickhoff, Phili Kotler, Philip Kotler
• Editore: Springer, Berlin
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.01.2016
• EAN: 9783662484890
• ISBN: 978-3-662-48489-0
• Pagine: 113
• Dimensioni: 160 mm x 240 mm x 14 mm
• Peso: 329 g
• Illustrazioni: VII, 113 p. 43 illus.
• Serie: Quintessence Series; Quintessence Series
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Marketing, Management, B, Management und Managementtechniken, Marketing und Vertrieb, optimieren, Planning, Leadership, Ingenieurswesen, Maschinenbau allgemein, Organization, Market research, Business and Management, Business Strategy/Leadership, Organisationstheorie und -verhalten, Entrepreneurship, Organizational theory & behaviour, Sales & marketing, Management science, Management of specific areas, Engineering economy, Engineering Economics, Organization, Logistics, Marketing, Engineering economics, Industrial Management, Engineering: general