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The Storyteller's Secret

Inglese · Tascabile

Descrizione

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Informationen zum Autor Carmine Gallo is the international bestselling author of Talk Like TED . He is a communications coach for a number of widely admired brands - among them Pfizer! LinkedIn! Intel and Coca Cola - and a popular keynote speaker who teaches the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes online and Entrepreneur online and head of Gallo Communications in California. Klappentext How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralysing fear of public speaking to captivate sell-out crowds at Yankee Stadium! twice? How did a human-rights attorney earn TED's longest standing ovation! and how did a Facebook executive launch a movement to encourage millions of women to 'lean in'? They told brilliant stories. In The Storyteller's Secret Carmine Gallo reveals the keys to telling powerful stories that inspire! motivate! educate! build brands! launch movements! and change lives. Using the success stories of fifty icons! leaders and legends from Elon Musk and Malala Yousafzai to Virgin and Pixar! The Storyteller's Secret shows how storytelling is a strategic tool with irresistible power. Whether your goal is to sell! educate! fundraise! inspire teams! build an award-winning culture! or deliver memorable presentations! a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret ! Gallo explains why the brain is hardwired for storytelling! and how the latest science can help you craft a persuasive narrative that wins hearts and minds. The next decade will see the most change our civilization has ever known! and your story will radically transform your business! your life! and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours? From the international bestselling author of Talk Like TED , The Storyteller's Secret teaches you how to craft your most powerful message - through the power of storytelling. Zusammenfassung From the international bestselling author of Talk Like TED! The Storyteller's Secret teaches you how to craft your most powerful message - through the power of storytelling. ...

Dettagli sul prodotto

Autori Carmine Gallo
Editore Macmillan
 
Lingue Inglese
Raccomandazione d'eta' 18 anni
Formato Tascabile
Pubblicazione 29.02.2016
 
EAN 9781509814756
ISBN 978-1-5098-1475-6
Pagine 268
Dimensioni 135 mm x 215 mm x 20 mm
Serie MACMILLAN
Categorie Guide e manuali > Diritto, professione, finanze
Scienze sociali, diritto, economia > Economia > Management

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