The Impact of Price Promotions on a Brand's, Market Share, Sales Pattern and Profitability (Classic Reprint)

Excerpt from The Impact of Price Promotions on a Brand's, Market Share, Sales Pattern and Profitability

In contrast, Shoemaker and Shoaf (1977) found that the probability of repurchasinga brand actually dropped if the previous purchase was on promotion. Scott (1976)

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Dettagli sul prodotto

• Autori: Leigh Mcalister
• Editore: Forgotten Books
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.06.2015
• Pagine: 62
• Dimensioni: 157 mm x 231 mm x 7 mm
• Peso: 105 g
• Categorie: Saggistica > Storia > Altro; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Scienze umane, arte, musica > Storia