Ulteriori informazioni
Informationen zum Autor Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at Contentmarketingtoolbox.com/blog. Klappentext Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.* Analyze customer data to better understand your target audience's journey* Leverage social platforms, such as Facebook and Twitter, to develop channel promotions* Create and curate intelligent, engaging content that leads to action* Build upon your previous success with closed-loop analysisWhether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies. Zusammenfassung Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now especially for strategists looking to cultivate influence among target audience members through content marketing. Inhaltsverzeichnis Foreword xiii Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 2 Beyond the Book 3 Where to Go from Here 3 Part I: Getting Started with Content Marketing Strategies 5 Chapter 1: Establishing Your Content Marketing Strategy 7 Understanding the Components of a Content Marketing Strategy 7 Determining the company focus 8 Uncovering the customer experience 9 Creating quality content 9 Developing channel promotions 10 Deploying check-back analysis 11 Communicating Your Mission 12 Crafting your statement 12 Reviewing real mission statements 13 Establishing Your Goals 16 Uncovering your goals 16 Picking KPIs 18 Expanding Your Corporate Mindset 18 Creating a culture of content 19 Thinking about reputation 21 Using content to serve customers 23 Dipping into User Design and Habits 26 Recognizing the importance of UX design in your strategy 26 Observing product habits 27 Chapter 2: Capturing Your Customer's Attention 31 Focusing on Attention 32 Seeking the "attention web" 32 Looking at attention triggers 37 Making Your Content Easy to Consume 39 Reading in patterns 39 Considering design elements and typography 41 Deploying Interactive Content 44
