Statistical Models for Customer Relationship Management - A Regression Approach

This book has brought out some procedures to construct statistical models for Customer Relationship Management (CRM) by using Univariate and Multiple Logistic regression models. It contains the theorem, concepts and evaluation of the CRM. The various problems with CRM and their remedies have been described. Different aspects of CRM strategies and the implementation of CRM have been discussed along with the solutions. Data mining in CRM along with Data Mining techniques have been presented in this book. The procedures for the assessment of the fitted logistic regression models for CRM by using some test criteria have been explained along with the modified goodness of fit measure R Square based likelihood function.

Info autore

Vijayakumar K has over 33 years experience in Information Technology including ERP and CRM in State government, PSUs, Private and Global Enterprises. Has over 15 years experience in Siebel CRM implementing CRM solutions including many global Fortune 500 companies. Working for Mahindra Satyam for the past 12 years and currently Heading Siebel CRM

Dettagli sul prodotto

• Autori: Mokesh Raya, G. Mokesh Rayalu, Balasiddamun Pagadala, Balasiddamuni Pagadala, Vijayakumar, K Vijayakumar, K. Vijayakumar
• Editore: LAP Lambert Academic Publishing
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.01.2013
• EAN: 9783659364969
• ISBN: 978-3-659-36496-9
• Pagine: 236
• Dimensioni: 150 mm x 221 mm x 12 mm
• Peso: 330 g
• Categoria: Scienze naturali, medicina, informatica, tecnica > Matematica > Teoria delle probabilità, stocastica, statistica matematica