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A "one size fits all" strategy is not effective when it comes to philanthropy and fundraising in today's diversified environment. This book enables nonprofit leaders, board members, staff, and volunteers of nonprofit organizations to better reach diverse populations and incorporate perspectives that increase success by surveying the cultural context for philanthropic action.
Diversity and Philanthropy: Expanding the Circle of Giving is a concise, accessible, and research-backed resource that explains the traditions of philanthropy-an invaluable tool given the proliferation of global nongovernmental organizations that affect every aspect of society in every country. Author Lilya Wagner has worked across the globe as fundraising and nonprofit organizations proliferated in the last 25 years. This book is an outgrowth of her extensive research as well as an accumulation of her professional interactions in the field and real-world knowledge.
The book begins with an overview of culture and its influence on generosity and then examines the global increase of attention on diversity in giving. Chapters address specific cultural and ethnic groups; the traditions of their countries of origin; what influences their giving in North America; and characteristics that are inherent in culture, such as religion and attitudes about family. The book concludes with an insightful discussion of how to be a culturally proficient professional. An extensive listing of resources-including research on various aspects and angles of the topic, and surveys on giving both in North America and globally-makes it easy for those who want to pursue related topics in more detail.
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LILYA WAGNER is Vice President for Institutional Advancement at Union College in Lincoln, Nebraska, where she also teaches courses in journalism and communications. She is the author of Peer Teaching (Greenwood Press, 1982).
