Ulteriori informazioni
From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.
Sommario
Introduction
1 Typography
measurements
type
type on-line
special characters
case study: Pentagram
2 Images
image types
file types
working with imagesimage manipulation
case study: Bob Aufuldish
3 Color
basic terminology
color management
color correction
creative color
color in print
color on screen
case study: Blok
4 Pre-press
resolution
scanning
creative techniques
artwork
imposition
proofing
case study: Clormann Design
5 Production
printing
print processes
on-press
paper
case study: NB Studio
6 Finishing
special techniques
laminates and varnishes
folding and trimming
binding
case study: Anagrama
Appendix
standard sizes
glossary
Index
Acknowledgements and credits
Index
Info autore
Gavin Ambrose arbeitet für Galerien, Verlage, Werbeagenturen und Kunden aus dem Kunstsektor. Als Koautor und -designer veröffentlichte er mehrere Bücher zu den Themen Marken-, Verpackungs- und Editorial Design.
Riassunto
From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.
Prefazione
Highly praised for its content and design, the second edition of The Production Manual offers clear visuals and a hands-on approach to the processes involved in turning a design into a printed piece as well as the use of original and creative print-production techniques.
Testo aggiuntivo
The Production Manual is an excellent resource for design students. An accessible and easy to understand format, which clearly demonstrates the key processes involved in contemporary creative practice.
Relazione
This is an excellent resource manual. I've already recommended it to my new students as a foundational text. Stephen Hibbert, University of Huddersfield, UK
