We Are All Weird - The Rise of Tribes and the End of Normal

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

Dettagli sul prodotto

• Autori: Seth Godin, Godin Seth
• Editore: Portfolio
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.09.2015
• EAN: 9781591848240
• ISBN: 978-1-59184-824-0
• Pagine: 112
• Dimensioni: 135 mm x 185 mm x 13 mm
• Categorie: Scienze sociali, diritto, economia > Economia; BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Time Management, Time Management, BUSINESS & ECONOMICS / Sales & Selling / General, Organizational theory & behaviour, Sales & marketing, Sales and marketing, Organizational theory and behaviour