The Marketing Plan Handbook - Develop Big-Picture Marketing Plans for Pennies on the Dollar

Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Info autore

Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of The Copywriter’s Handbook and Secrets of a Freelance Writer. Bly writes a column for Target Marketing magazine and publishes his e-newsletter, The Direct Response Letter, for more than 60,000 subscribers.

Dettagli sul prodotto

• Autori: Robert Bly, Robert W Bly, Robert W. Bly
• Editore: Entrepreneur Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.11.2015
• EAN: 9781599185590
• ISBN: 978-1-59918-559-0
• Pagine: 364
• Dimensioni: 151 mm x 225 mm x 20 mm
• Peso: 548 g
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing