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Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.
Info autore
Rick Levine is co-founder and CTO of Mancala, Inc. Before Mancala, he was Web Architect for Sun Microsystems', Java Software Group, responsible for the creation of much of the public web interface For java.sun.com and the Java Developer Connection. He is also author of The Sun Guide To Web Style
Christopher Locke publishes Entropy Gradient Reversals from Boulder, Colorado. He has worked for Fujitsu, Ricoh, Carnegie Mellon University, Merklermedia, MCI, and IBM, and has written extensively for publications such as Forbes, Byte, Internet World, Information Week, and the Industry Standard.
Doc Searls is the senior editor for Linux Journal, where he covers emerging business issues. He is a marketing veteran who co-founded Hodskins Simone & Searls, which for years was one of Simone & Searls, which for years was one if Silicon Valley's leading advertising agencies. He has written on science, technology and business for OMNI, PC Magazine, Upside, The Globe and Mail, and his own Web'zine, Reality 2.0.
David Weinberger is the publisher of JOHO (Journal of the Hyperlinked Organization). He is a commentator on National Public Radio's All Things Considered and a columnist for KMWorld and Intranet Design Magazine. He has written for a wide variety of magazines, including Wired, The New York Times, and Smithsonian, and gives talks around the world on what the Web is doing to business.
Riassunto
Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.
