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Frontmatter -- Foreword -- Preface -- Contents -- Part One. International Business Concepts in the Middle East -- Chapter 1. International Business in the Middle East -- Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East -- Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East -- Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework -- Chapter 5. International Diversification and Investments in the Middle East -- Chapter 6. International Technology Transfer in the Middle East -- Part Two. Management Practices -- Chapter 7. International Business and the Middle East: Recent Developments and Prospects -- Chapter 8. Managerial Practices in the Middle East -- Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction -- Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia -- Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers -- Part Three. Marketing Practices -- Chapter 12. Consumer Market Environment in the Middle East -- Chapter 13. An Analysis of the Current Status of Marketing in the Middle East -- Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other -- Chapter 15. The Prospects for Export Marketing to Egypt -- Part Four. The Future of International Business in the Middle East -- Chapter 16. Future Directions for Marketing and Management in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index -- Backmatter
Sommario
Frontmatter -- Foreword -- Preface -- Contents -- Part One. International Business Concepts in the Middle East -- Chapter 1. International Business in the Middle East -- Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East -- Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East -- Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework -- Chapter 5. International Diversification and Investments in the Middle East -- Chapter 6. International Technology Transfer in the Middle East -- Part Two. Management Practices -- Chapter 7. International Business and the Middle East: Recent Developments and Prospects -- Chapter 8. Managerial Practices in the Middle East -- Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction -- Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia -- Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers -- Part Three. Marketing Practices -- Chapter 12. Consumer Market Environment in the Middle East -- Chapter 13. An Analysis of the Current Status of Marketing in the Middle East -- Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other -- Chapter 15. The Prospects for Export Marketing to Egypt -- Part Four. The Future of International Business in the Middle East -- Chapter 16. Future Directions for Marketing and Management in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index -- Backmatter
