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Informationen zum Autor Kirk St.Amant is the Eunice C. Williamson Endowed Chair in Technical Communication at Louisiana Tech University, USA. Dr. St.Amant has previously worked on international projects for companies such as Metronic, VERITAS Software, The Braun Corporation, Unisys, Humanitarian Demining Information Center (HDIC), and the Consortium for the Enhancement of Ukrainian Management Education (CEUME). Madelyn Flammia is an Associate Professor at the University of Central Florida, USA, teaching graduate and undergraduate courses in Technical Communication. Dr. Flammia is the co-author of Intercultural Communication: A New Approach to International Relations and Global Challenges . She has published articles in IEEE Transactions on Professional Communication and the Journal of Technical Writing and Communication , and was the recipient of a 2014 NCTE Technical and Scientific Communication Award. Klappentext Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas* An in-depth analysis of how cultural factors influence translation, document design, and visual communication* A review of approaches for addressing the issue of international communication in a range of classes and training sessions* A summary of strategies for engaging in effective e-learning in international contexts* A synopsis of how to incorporate emerging media into international teaching and training practices Zusammenfassung Our globalized economy produces a need for communication and collaboration between diverse groups. This book addresses intercultural communication topics in technical and professional settings with care and precision. Inhaltsverzeichnis Note from the Series Editor, xvii Foreword, xix Acknowledgments, xxvii Introduction, xxix SECTION I DESIGN CONTEXTS 1 The Imperative of Teaching Linguistics to Twenty-First-Century Professional Communicators 3 Bruce Maylath and Steven Hammer 1.1 Introduction, 4 1.2 Why Linguistics? The Dangers of Monolingualism, 5 1.3 Linguistic Knowledge - Where Did It Go?, 6 1.4 Linguistics for the Professional Engineer and Communicator, 8 1.5 Conclusion, 15 2 Cultural Contexts in Document Design 19 Yiqin Wang and Dan Wang 2.1 The Challenges of International Communication, 19 2.2 Literature Review, 21 2.3 Study Design, 25 2.4 High- or Low-Context Culture and the Extent of Explicit Description, 26 2.5 Thought Pattern and Content Organization, 29 2.6 Cultural Contexts in Text-Graphic Relationships, 33 2.7 Cultural Backgrounds, 38 2.8 Applying Ideas to Training in Technical and Professional Communication, 39 2.9 Conclusion, 42 3 Teaching Image Standards in a Post-Globalization Age 47 Audrey G. Bennett 3.1 Image Design and Consumption in a Post-Globalization Age, 48 3.2 Socially Conscious Communication Design and the Evolution of Image Standards, 49 3.3 Standards for Communicatively Effective Images, 52 3.4 Implementing Objective Metrics in Technical and Professional Communication Classes, 56 3.5 Conclusion, 63 SECTION II SOCIETAL CONTEXTS 4 Linux on the Education Desktop: Bringing the "Glocal" into the Technical Communication Classroom 69 Brian D. Ballentine 4.1 Introduction, 69 4.2 Linux-Dominance and Absence in Different Markets, 70 4.3 Linux on the Desktop, 74 4.4 Aggressive Evangelism, 78 4.5 Extremadura, 80 4.6 The Glocal, 82 4.7 Situating Professional Communication Students in the Glocal, 82 4.8 Using Linux on the Desktop, 83 4.9 Conclusion, 87 5 Teaching the Ethics of Intercultural Communication 91 Dan Voss and Bethany Aguad 5.1 Introduction: Globalization Introduces an Intercultural Dimension to Busine...
